Homely.com.au partners with Real Flow to deliver innovative financial solutions to buyers, sellers and agents.

Homely.com.au, a leading portal trusted by the Australian real estate industry, is excited to announce a strategic partnership with Real Flow, an award-winning non-bank lender specialising in innovative financial solutions for the real estate sector. This collaboration is set to enhance the transactional capabilities of real estate professionals and provide critical financial services to both agents and property vendors.

Real Flow brings a suite of specialised services to Homely’s offering, including Commission Flow, Campaign Flow and Equity Flow. These services are designed to streamline the financial aspects of real estate transactions from sale to settlement, providing immediate financial support and flexible payment solutions to real estate agents and vendors.

David Webb, Head of Industry Revenue and Partnerships at Homely commented, “We really believe that Real Flow’s equity release offering will play a huge part in helping people that have sold, but not yet settled, get early access to their equity so they are in a position to buy their next home. In today’s market buyers need to be on the ball and this kind of flexibility will put people in a better position to make the right purchasing decision.”

Justin Steer, CEO of Real Flow, added, “We are thrilled to partner with a leading portal like Homely.com.au to bring our tailored financial solutions to a wider audience. Our goal is to simplify the financial demands of real estate transactions, making them more accessible and manageable for all participants in the buying and selling journey. Our suite of services is designed to support the entire real estate community in achieving both business and personal goals with greater ease and efficiency.”

About Real Flow

Real Flow is a Proptech Awards 2023 winner known for its innovative financial solutions tailored for the real estate market. Their services include advanced commission access, vendor paid advertising finance, styling options for home sellers, and equity release solutions, all designed to support the dynamic needs of real estate professionals and property vendors.

About Homely

Founded in 2014, Homely.com.au is an Australian online real estate marketplace trusted by the real estate industry and used by millions of people every month. Homely combines nationwide real estate listings with unique local content including suburb reviews, street reviews and Q&A from real locals, helping people make better informed decisions when buying, renting or selling. With a beautiful, easy-to-use website and app, as well as street and suburb reviews from real locals, Homely makes finding your dream home easier and faster than ever.